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Social shopping
Ratings and reviews have always played an essential role in the buying decision, even more so within the social space. However, do reviews have a commercial component, and can corporations actually...
View ArticleThis week’s Tuesday Update – with Dell, QVC and Etsy
Good day everyone, Welcome to this week’s Tuesday Update. It’s an exciting one for us, because every article you’ll see below is original content from the Useful Social Media team. We’ve decided that...
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‘Discountitus’ and reputation tarnishing
One of the fundamental components of an organisation’s presence on social media networks is to protect their reputations. Trust is emerging as a vital part of a business’ social media interactions. Can...
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The power of social reviews: It’s good to share
Pioneered by Amazon and now adopted by every online retailer, reviews and recommendations have become a familiar sight right across the Internet. With Facebook removing its reviews tab, how should...
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Facebook selling: changing the face of retailing?
Once considered commercial suicide, commerce on Facebook is becoming well established and could be your company’s most lucrative sales channel It’s a cliché, of course, but the speed with which...
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How Businesses Sell on Facebook
Launched in November, Shopcade is the first-of-its-kind Facebook shopping application that has over 40 million products from over 20,000 brands within it. It has disrupted the f-commerce space as it...
View ArticleHow social media could change the world of micropayments
Micropayments have been talked about for years. They have been tried online, but social media could be the space where they really take off. Selling goods via smart phone apps, and through Twitter...
View ArticleHow can Facebook improve f-commerce for brands?
Prompted by this article in Fast Company, I’ve been thinking about f-commerce recently. As Farhad Manjoo mentions in his article, there was an awful lot of hype and bluster around f-commerce not so...
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Using social media to build a business and drive commercial value
The concept of social commerce has been around for a while, but there seems little consensus on how businesses should best approach it. The challenge is not only to build a viable and active online...
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